Advertising Ideas John Caples Hardcover 1938 Advertising Museum Illus Signed
Copywriter John Caples wrote this book after his classic Tested Advertising Methods. This one has some of his ads with his commentary about how he came up with the ideas and why the ads worked. Signed by John W. Crawford (Advertising professor at Michigan State University) in 1938 when he donated this copy to the American Advertising Museum (which closed in 2014). Overall very good condition. Book dimensions: approx 12” x 9”
Specifications
| Signed By | John W. Crawford |
| Book Title | Advertising Ideas |
| Signed | Yes |
| Ex Libris | Yes |
| Narrative Type | Nonfiction |
| Original Language | English |
| Intended Audience | Adults |
| Inscribed | Yes |
| Vintage | Yes |
| Publication Year | 1938 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Era | 1930s |
| Author | John Caples |
| Features | Illustrated |
| Genre | Business & Economics |
| Topic | Advertising |
| Country Of Origin | United States |
Copywriter John Caples wrote this book after his classic Tested Advertising Methods. This one has some of his ads with his commentary about how he came up with the ideas and why the ads worked. Signed by John W. Crawford (Advertising professor at Michigan State University) in 1938 when he donated this copy to the American Advertising Museum (which closed in 2014). Overall very good condition. Book dimensions: approx 12” x 9”
