Consumer Behavior Building Marketing Strategy by Hawkins, Best and Mothersbaugh
"Consumer Behavior Building Marketing Strategy" by Hawkins, Best, and Mothersbaugh is a comprehensive textbook published in 2024 by McGraw-Hill. This hardcover book, written in English, focuses on the subject of consumer behavior and is designed for adult education and further education levels. The authors provide valuable insights into consumer behavior, helping marketers develop effective strategies to engage with and understand their target audiences. With a publication year of 2024, this textbook is a reliable resource for students and professionals looking to enhance their knowledge of consumer behavior in the field of marketing. No writing or highlighting/marks. Bottom of spine has tiny bit damage as shown in photos.
Specifications
| Publication Year | 2024 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Publication Name | Consumer Behavior |
| Publisher | McGraw-Hill |
| Subject | Consumer Behavior |
«Consumer Behavior Building Marketing Strategy» by Hawkins, Best, and Mothersbaugh is a comprehensive textbook published in 2024 by McGraw-Hill. This hardcover book, written in English, focuses on the subject of consumer behavior and is designed for adult education and further education levels. The authors provide valuable insights into consumer behavior, helping marketers develop effective strategies to engage with and understand their target audiences. With a publication year of 2024, this textbook is a reliable resource for students and professionals looking to enhance their knowledge of consumer behavior in the field of marketing. No writing or highlighting/marks. Bottom of spine has tiny bit damage as shown in photos.
