Consumer Behavior: Human Pursuit of Happiness in the World of Goods by Banwari Mittal is a comprehensive textbook published by Open Mentis in 2016. This hardcover book delves into the subject area of business and economics, exploring the intricacies of consumer behavior and the role of goods in bringing happiness. , this textbook offers valuable insights for general readers interested in understanding the human pursuit of happiness in the context of consumerism. Written in English, it is a valuable resource for those seeking to enhance their knowledge in this field.
| ISBN | 9780979133664 |
| Subject Area | Business & Economics |
| Publisher | Open Mentis |
| Item Length | 11 in |
| Subject | General |
| Publication Year | 2016 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 0.9 in |
| Author | Banwari Mittal |
| Item Weight | 48.1 Oz |
| Item Width | 8.5 in |
| Number Of Pages | 580 Pages |
Consumer Behavior: Human Pursuit of Happiness in the World of Goods by Banwari Mittal is a comprehensive textbook published by Open Mentis in 2016. This hardcover book delves into the subject area of business and economics, exploring the intricacies of consumer behavior and the role of goods in bringing happiness. , this textbook offers valuable insights for general readers interested in understanding the human pursuit of happiness in the context of consumerism. Written in English, it is a valuable resource for those seeking to enhance their knowledge in this field.