Imagining Consumers - 9781421437248
Imagining ConsumersDesign and Innovation from Wedgwood to Corning Author(s): Regina Lee Blaszczyk Format: Paperback Publisher: Johns Hopkins University Press, United States Imprint: Johns Hopkins University Press ISBN-13: 9781421437248, 978-1421437248 Synopsis Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic Title Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms?including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works?and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
Specifications
| Return Postage Will Be Paid By | Buyer |
| Returns Accepted | Returns Accepted |
| After Receiving The Item, Your Buyer Should Cancel The Purchase Within | 60 days |
| Book Title | Imagining Consumers |
| Number Of Pages | 408 Pages |
| Language | English |
| Publication Year | 2020 |
| Subject | Economics |
| Item Height | 229 mm |
| Item Weight | 567 g |
| Type | Textbook |
| Author | Regina Lee Blaszczyk |
| Item Width | 152 mm |
| Format | Paperback |
Imagining ConsumersDesign and Innovation from Wedgwood to Corning Author(s): Regina Lee Blaszczyk Format: Paperback Publisher: Johns Hopkins University Press, United States Imprint: Johns Hopkins University Press ISBN-13: 9781421437248, 978-1421437248 Synopsis Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic Title Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms?including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works?and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
