This hardcover book, titled "Successful Television and Radio Advertising," is a must-have for anyone interested in the history of advertising and promotion. Written by Seehafer and Laemmar, this book is part of the McGraw-Hill Series in Marketing and Advertising, published by McGraw-Hill Higher Education. With 648 pages, this book provides a comprehensive guide to successful advertising and promotion strategies for television and radio. The book is in English and was published in 1959, making it a valuable addition to any collection. The illustrator, Yeshafer, created stunning visuals to complement the text, making it easy to understand and follow. This book is categorized as a business and economics genre and is perfect for anyone interested in the topic of advertising and promotion.
| All Returns Accepted | ReturnsNotAccepted |
| Publication Year | 1959 |
| Format | Hardcover |
| Language | English |
| Illustrator | Yes |
| Author | Seehafer And Laemmar |
| Genre | Business & Economics |
| Topic | Advertising & Promotion |
| Number Of Pages | 648 |
This hardcover book, titled «Successful Television and Radio Advertising,» is a must-have for anyone interested in the history of advertising and promotion. Written by Seehafer and Laemmar, this book is part of the McGraw-Hill Series in Marketing and Advertising, published by McGraw-Hill Higher Education. With 648 pages, this book provides a comprehensive guide to successful advertising and promotion strategies for television and radio. The book is in English and was published in 1959, making it a valuable addition to any collection. The illustrator, Yeshafer, created stunning visuals to complement the text, making it easy to understand and follow. This book is categorized as a business and economics genre and is perfect for anyone interested in the topic of advertising and promotion.