Mental Models : Aligning Design Strategy With Human Behavior, Paperback by Young, Indi; Veen, Jeffrey (FRW), ISBN 1933820063, ISBN-13 9781933820064, Brand New, Free shipping in the US There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
| ISBN | 9781933820064 |
| Publisher | Rosenfeld Media, LLC |
| Item Length | 9 in |
| Publication Year | 2008 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 1 in |
| Author | Indi Young |
| Item Weight | 16 Oz |
| Item Width | 6 in |
| Number Of Pages | 299 Pages |
Mental Models : Aligning Design Strategy With Human Behavior, Paperback by Young, Indi; Veen, Jeffrey (FRW), ISBN 1933820063, ISBN-13 9781933820064, Brand New, Free shipping in the US There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.