Tested Advertising Methods by John Caples and Hahn (1998, Trade Paperback)
"Tested Advertising Methods" by John Caples and Hahn is a comprehensive textbook focusing on advertising and promotion within the realm of business and economics. Published in 1998 by Benjamin-Cummings Publishing Company, this revised edition offers insights and strategies for effective advertising campaigns. The trade paperback format makes it convenient for students, professionals, and anyone interested in learning more about the world of advertising to explore the authors' tested methods in a 320-page publication.
Specifications
| Country Of Origin | United States |
| ISBN | 9780130957016 |
| Subject Area | Business & Economics |
| Item Length | 9 in |
| Subject | Advertising & Promotion |
| Publication Year | 1998 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.6 in |
| Author | John Caples, Hahn |
| Features | Revised |
| Item Weight | 13.1 Oz |
| Item Width | 6.2 in |
| Number Of Pages | 320 Pages |
«Tested Advertising Methods» by John Caples and Hahn is a comprehensive textbook focusing on advertising and promotion within the realm of business and economics. Published in 1998 by Benjamin-Cummings Publishing Company, this revised edition offers insights and strategies for effective advertising campaigns. The trade paperback format makes it convenient for students, professionals, and anyone interested in learning more about the world of advertising to explore the authors’ tested methods in a 320-page publication.
